Strategic Marketing 4/2008

The task for this module was to analyse and understand the needs and the elements of a strategic marketing plan for a company and the manifestation in existing designs for retail or service companies. We did a field trip around the Linking Road in Mumbai, to analyse the specific elements of branding in the urban/public space. In a last step the students did their own design for a retail interior according to a strategic marketing plan that they created on their own. Thanks a lot to my students (Zainab, Estroz, Sonam and Poonam) for the motivated working on this not always easy topic. >>> Raffles Design International, Mumbai Foto: Analysis on a brand and its manifestation in an interior design by Poonam Shah